In the past, employing a high street letting agent was imperative in order to successfully market and let your property. Their skills in finding appropriate tenants and managing rental properties meant that it was considered to be money well spent by landlords, despite the considerable cost involved in using them.
Fast forward to today. With approximately 98% of tenant rental searches take place on the Internet, that the role of high street letting agent has been significantly reduced. In spite of this dramatic shift in the property market, letting agents still charge a premium for their now reduced role.